Project Outcome
The outcomes were:
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Cellar is still in its development phase but after an intensive set of usability studies the reviews were extremely positive.
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A whopping 83 percent of non users would like to use the app after it gets developed as it would help them not use third party apps like zoho or even maintaining a white diary that might get difficult to keep track off.
"A whopping 83 percent of non users would like to use the app after it gets developed as it would help them not use third party apps like zoho or even maintaining a white diary that might get difficult to keep track off."
The CTO was impressed with the initiative I had taken and offered to extend my internship
Project Description
Brief: Designed a software that enables Reliance's insurance agents maintain leads.
Client Name: Reliance General Insurance
Sector: Financial services, Insurance
Date : 16th August-16th December 2021
Cellar Application is a product by Reliance General Insurance that helps insurance agents maintain leads.
I was onboarded as a Product Designer. I conducted interviews with on-field agents that use the application as well as agents who are not using the app to better understand the issues. I created digital wireframes, low and high-fidelity prototypes based on the insights from user research.
KPIs, Objectives & Goals
I set out with some objectives in mind:
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1. Reduction of TOT (Time on Task) by 50%.
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2. To create an effective tool that would increase the user base from about 2% to 80% inside the company.
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Fixing structural and informational problems had stalled the creation of the project for 2 years.
Project Outcome
The outcomes were:
-
Cellar is still in its development phase but after an intensive set of usability studies, the reviews were extremely positive.
-
A whopping 83 percent of non-users would like to use the app after it gets developed as it would help them not use third-party apps like Zoho or even maintain a white diary that might get difficult to keep track of.
"A whopping 83 percent of non users would like to use the app after it gets developed as it would help them not use third party apps like zoho or even maintaining a white diary that might get difficult to keep track off."
The CTO was impressed with the initiative I had taken and offered to extend my internship.
